Frequently Asked Questions
1. What kind of services do you offer?
We design, print and distribute flyers in a variety of ways. We can do home distributions, hand to hand on the street and also direct mail. Direct mail can be targeted to a demographic list or spread out throughout an area using Every Door Direct Mail.
2. What is a saturated mailing vs targeted mailing?
A saturated mailing is where we target a zip code and further select routes in that zip code based on average household income and age. The USPS post office will be the ones placing these right into each mailbox along the chosen routes.
A targeted mailing is where we comprise a list of addresses based on many demographic factors such as income, age, occupation, location, and many more. These addresses can be spread throughout the country or found in a single zip code.
3. What is your minimum requirement for mailings or flyer distribution?
We require at least 2,500 flyers/postcards for printing + distribution. Distribution can include homes, street promotion or any mailings.
4. How do you plan out the distribution?
You can choose a residential zip code and we will be able to tell you how many houses are in the area. We’ll then select the routes that are appropriate for your business. If you have a physical location, we can select a 0.5 – 5 mile radius directly around it.
5. How much do you charge per flyer?
We charge depending on how many flyers you’ll be advertising with. The prices also depend on several different factors and we would be able to give you a better quote once we know a bit more about your goals and business.
6. How long does it take you to mail out or distribute flyers?
Design typically takes 1-2 business days or until you approve the final draft. Printing would be 7-10 days and then 1 business day to prepare/sort the mailings. They’ll be dropped off to the post office immediately after.
For flyer distributions, we’ll help set aside a schedule to distribute the flyers in a timely manner. We cannot make any guarantees as to exactly when we will finish distributions as some neighborhoods have homes that are further spaced apart.
7. What is the response rate like?
Typically it is not uncommon to see response rates of 1-5% The most important part of any campaign is what you are offering to your potential customers. Of course, a pizzeria will have much higher response rates as opposed to a real estate company.
8. How can we track response rates?
There are several ways to track response rates. One way would be to designate a custom phone number on the postcard so that you know the call came from the campaign. The phone number will be routed to your chosen phone whenever someone calls. Another method is to include a custom discount code that they would enter on your website or when ordering your product/service. Lastly, you can require them to mention the flyer/postcard in order to receive the discount.
9. Do you provide printing only?
Yes, if you’d like to mail them out yourself we can have them printed to the post office’s standards so that they’re ready to go. We also provide printing for door hangers and all other kinds of media.
10. What type of tracking do you use?
Our distributors are tracked through the use of an App whenever they move. The app monitors their location based on GPS. Additionally, we can provide photos of the flyers that have been left for an additional service upgrade.